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HOW IT ALL BEGAN

Working from home as a freelance designer, Amber lived in her beloved pyjs, boyfriend shirts and oversized jumpers - which ticked the comfort box, but certainly not the sexy one and left her feeling a little caught out when the doorbell went. She wanted effortless clothing, that would make her feel good in body and in mind. Having found nothing that hit the spot, she recognised a growing need for easy to wear womenswear, that’s as comfortable as it is elegant, so created a collection of tailored silk clothing that would feel like her favourite pyjamas, but look like eveningwear

Inspired by vintage tailoring and those sumptuous silhouettes of the Hollywood Golden era, Amber created Maimie London, to inspire confidence and bring comfort to women in equal measure.

 

 

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