About Us
Designed for women who value elevated simplicity + effortless style
Slow Fashion | Small Batch | Handmade in London
Silk Capsule Collection - Maimie is a British slow-luxury brand.
We create timeless silk capsule collections for women who value elevated simplicity and effortless style.
We believe in style without excess, small-batch garments, cut with purpose, designed to move with you.
Every piece is handmade in London using consciously sourced silk, shaped for comfort, elegance, and ease.
The Story Behind Maimie
Founded by Louise, a corporate consultant and architect with a passion for fashion and intelligent design. Maimie began with a search for clothing that could meet life’s pace with grace. Long days, quick transitions, and the need to feel polished without compromise led her to design garments that move between moments with ease.
Frustrated by fast fashion and uninspired by traditional workwear, Louise created Maimie to offer a refined, feminine wardrobe : one rooted in purpose, comfort, and simplicity. (Learn more here)
Maimie is proud to be part of Buy Women Built : a community championing female-founded British brands. It reflects our mission to create with purpose, lead with intention, and design a more equitable future in fashion. Our designs reflect experiences of modern women : elegance, functionality, simplicity and made with intention.
What We Stand For
"We create beautiful clothes that work harder and lasts longer".
- Timeless Design - Pieces that transcend seasons and trends
- Luxury with Purpose - Silk tailored for wearability, designed for longevity
- Conscious Creation - Small-batch production, UK craftsmanship, and low-waste practices
- Versatility - One garment, many ways, from weekday to weekend
- Effortless Confidence - A wardrobe that frees you, not defines you
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Sustainability - Responsible practices & sourcing at the core of the business
How We Make It
We work in limited runs, hand-cut and sewn in London ateliers.
By staying small-scale, we ensure exceptional quality and avoid overproduction.
Our silk is carefully selected for its drape, durability, and ability to elevate.
Every design considers quality, fit, function, and finish, from adjustable elements to thoughtful hidden details.
"Each piece is designed to create a flattering, feminine silhouette"
We release seasonal capsule collections through pre-order and small in-stock drops, so you can invest in slow fashion, consciously. (Learn more here)
A Wardrobe That Works — For You
Maimie simplifies your wardrobe and elevates your every day.
Whether dressing for work, travel, celebration, or simply yourself .
"What you wear should support who you are".