OUR BRAND
Timeless | Sustainable | Empowering
At Maimie, we don’t follow fashion’s frantic pace. We craft timeless luxury for modern women who know that elegance isn’t rushed.
Our Core Collection is always available in iconic colours.
Our Seasonal Editions are released in limited runs, available to pre-order for a short time only.
Nothing is wasted. Everything is intentional.
Because slow is the new power move.
Timeless Elegance:
Celebrating the enduring beauty of classic fashion, our brand DNA includes femininity, versatility, and comfort; creating designs that seamlessly transition from day to night, ensuring women feel confident and graceful in every moment. Maimie London is home to versatile silk womenswear - creating ‘forever pieces’ for effortless dressing. We recognised a growing need for affordable luxury womenswear to express your personal style effortlessly.
Sustainable Luxury:
Sustainable luxury that goes beyond fashion. With our capsule collections, Maimie London provides an alternative to fast fashion, inviting women to make mindful choices that align with their values.
We craft our collections from responsibly sourced, high-quality silk combining luxury with environmental consciousness. Committed to ethical and sustainable practices, we prioritise small production runs, biodegradable recyclable & sustainable packaging, and preorder market testing to minimise waste.
All our garments are handmade in London, supporting local manufacturing and reducing our carbon footprint. By embracing a capsule wardrobe philosophy, Maimie London encourages women to invest in versatile, timeless pieces that transcend seasons, embodying the "buy better, buy less" ethos.