Timeless Elegance + Sustainable Luxury + Empowering Adventure


Maimie London's values centre around these three core pillars:


Timeless Elegance:
Celebrating the enduring beauty of classic fashion, Maimie’s brand DNA includes femininity, versatility, and comfort; creating designs that seamlessly transition from day to night, ensuring women feel confident and graceful in every moment.

Sustainable Luxury:
Sustainable luxury that goes beyond fashion. With our capsule collections, Maimie London provides an alternative to fast fashion, inviting women to make mindful choices that align with their values.

Empowering Adventure:
Embodying the wanderlust spirit of women who embrace adventure. Our collection aspires to empower these bold women as they explore the world with confidence and style in pieces that adapt effortlessly to different destinations and occasions. Reflecting their adventurous souls, we encourage women to embark on journeys both internal and external.