2024 marks the 10th Anniversary of MAIMIE LONDON
Back in 2014, Maimie London was created to offer women effortlessly wearable pieces, that inspire confidence. The opposite to fast fashion, Maimie promotes consuming less but consuming better, by creating elevated wardrobe of timeless silk pieces that transcend dress codes and seasons.
Maimie wanted something comfortable but sophisticated to wear. Something to slip into and feel empowered in. Something that would give women confidence and motivation but feel as comfy as pyjamas; that fused comfort with elegance at an accessible price point.
We recognised a growing need for affordable luxury womenswear that’s feminine, versatile and effortless.
There is a lack of feminine silhouettes in contemporary women’s lounge and leisure wear and at Maimie we want to bring this feminine edge back to contemporary comfy dressing.
Maimie pieces are set to stand the test of wardrobe time - Investment pieces at accessible prices, to be enjoyed from day to night. With versatility at our core, we manufacture in a consciously ethical and responsibly way; producing very small quantities to keep waste to a minimum and manufacturing locally as much as possible.
- HANDMADE IN LONDON -
Taking inspiration from the British Fashion, Hollywood Glamour & contemporary female icons, Maimie’s timeless wardrobe essentials hold a powerful feminine edge. Ostensibly simple staples, but each is designed with the female body in mind. Designed to empower the wearer, to celebrate shape and to inspire women to dress with confidence no matter size, shape or nationality.
In a busier than ever world, we want to make dressing decisions simpler and bring you ‘forever pieces’ you can wear with confidence no matter the occasion or destination.
The idea is to slip on your Maimies’ and feel comfortable anywhere - Whether working, playing, home or away.
We want to create those favourite items missing from our own wardrobes and put them into yours. Fusing timeless design with feminine tailoring, rich colours with bold prints - we bring you ‘go to’ pieces that every woman needs.
It is our responsibility as a brand to design, manufacture and deliver in the most ethical way possible. Although there is always room for improvement we utilise responsible practice as much as possible from fabric sourcing to production methods to packaging and are on the lookout for ways to reduce our negative impact on the planet.
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